Insights

Notes for ecommerce founders.

Practical thinking on CRO, Shopify, UX and consumer psychology — written for people who make the decisions, not for search engines.

AllCROShopifyUXConsumer PsychologyA/B TestingRevenue Growth
avg

CRO

Why your conversion rate benchmark is probably meaningless

Industry averages hide more than they reveal. Here's what to measure against instead.

6 min read
Pay now

Shopify

The checkout fields costing you the most customers

A review of common checkout configurations and the friction they quietly introduce.

5 min read

UX

What session recordings tell you that analytics can't

Numbers show what happened. Recordings show why. Both matter.

7 min read

Consumer Psychology

The psychology behind cart abandonment

Most abandoned carts aren't about price. They're about uncertainty.

8 min read
AB

A/B Testing

How long should an A/B test actually run?

Stopping early is the most common — and most costly — testing mistake.

6 min read

Revenue Growth

Revenue per visitor is the metric that matters most

Conversion rate alone can mislead. Here's the number to track instead.

5 min read

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