CRO & Growth Studio — UK Shopify Brands
WORTH HILLS
& CO
Where worth takes shape.

We turn premium UK Shopify stores into higher-converting, higher-AOV businesses — through research-led audits, conversion architecture, and hands-on growth retainers.

Mateen Akhtar — Founder, Worth Hills & Co
Mateen Akhtar
Founder & CRO Lead
+60%
CVR Lift
+27%
AOV Increase
4+ yrs
D2C Experience
<14 days
First Fix Live
Services

Three ways to grow

Start with an audit, move to architecture, or hand us the keys with a growth retainer — built around where you are right now.

01 — START HERE
CRO Audit

A full teardown of your store’s conversion path — homepage, PDP, cart and checkout — prioritised by impact and effort.

  • Recorded Loom walkthrough
  • Prioritised fix list, ranked by impact
  • Quick-win checklist you can ship this week
Get Started →
03 — ONGOING
Growth Retainer

Ongoing experimentation — we build, test and report on what actually moves the needle, month after month.

  • Monthly test & build roadmap
  • Implementation on your Shopify theme
  • Reporting tied to revenue, not vanity metrics
Get Started →
Process

From audit to uplift

A straight line from “what’s broken” to “what’s shipped” — no 40-page decks that go nowhere.

01
Audit
We map every drop-off point across your funnel and rank fixes by expected revenue impact.
02
Architecture
Your highest-impact pages get wireframed, written and made build-ready.
03
Build
We implement directly in your Shopify theme — or hand it to your dev team, fully specced.
04
Iterate
We track what moved, what didn’t, and roll the next test into the roadmap.
Results

Numbers, not vibes

Every recommendation is judged against one thing — did it move the metric.

Homepage conversion rate
2.41% → 3.86%
↑ +60% vs. baseline
Average order value
£58 → £74
↑ +27% vs. baseline
Time to first shipped fix
< 14 days
From kickoff to live change
D2C ecommerce experience
4+ years
Since age 16 as a founder
Mateen Akhtar — Founder
Mateen Akhtar
Founder & CRO Lead
4+ yrs D2C operator
About

Built by an operator, not a vendor

Worth Hills & Co is run by Mateen Akhtar — building and growing D2C brands since the age of 16, including his own jewellery label live on Shopify, Amazon India, Myntra and Ajio.

Every recommendation comes from someone who has actually run the store — priced products, briefed photoshoots, and watched the GA4 dashboard at 1am — not just audited one from the outside.

That operator background is the edge. Worth Hills & Co brings the same rigour applied to a real brand to yours — with a clear deliverable, a clear timeline, and clear metrics.

Get Started

Let’s find what your store is worth.

Book a free 20-minute audit call — we’ll look at your store live and flag the first three things worth fixing. No pitch, no fluff.

hello@worthhillsco.uk