Conversion Rate Optimisation for Shopify Brands
Turn More Visitors Into Customers.
Worth Hills & Co. helps established Shopify brands increase conversion rates, lift average order value and unlock more revenue from existing traffic through data-led optimisation.
Illustrative Shopify Funnel
Representative DTC performance
Checkout completion rate
41.3%
Estimated annual revenue opportunity
£48k–£96k
Illustrative benchmark. Actual performance varies by traffic quality, AOV, conversion rate and implementation.
Brands We’ve Worked With
The problem
More traffic isn’t always the answer.
Your website doesn’t need more opinions. It needs better evidence. Every visitor has already cost you money to acquire — the question is whether your website converts them.
We optimise what matters.
Why us
Built around evidence. Not assumptions.
Our optimisation process combines behavioural analytics, user research, experimentation and commercial thinking to identify opportunities most brands overlook.
Behaviour Analytics
We study how customers actually move through your site — not how we assume they do.
Learn MoreCustomer Research
Surveys, interviews and on-site feedback that surface the objections your data can't show alone.
Learn MoreA/B Testing
Statistically sound experiments, run long enough to trust the result before we scale it.
Learn MoreUX Optimisation
Interfaces rebuilt around how customers decide, not how a template was originally designed.
Learn MoreCheckout Optimisation
Friction removed from the point customers are most likely to abandon.
Learn MoreWhat makes us different
Every recommendation earns its place.
- —Years of ecommerce experience
- —Data-led decisions, not opinions
- —Deep Shopify and Shopify Plus expertise
- —Commercial understanding, not just design sense
- —Real experimentation, not guesswork
- —No generic marketing advice
- —Every recommendation backed by evidence
What we do
Services built around revenue, not deliverables.
Audit + Implementation
We diagnose, design and build the improvements directly on your store.
Learn MoreOngoing CRO Partnership
A monthly programme of continuous testing, research and reporting.
Learn MoreOur process
A simple, disciplined method.
Research
We start with behavioural analytics, session recordings, heatmaps and customer surveys. Before we suggest a single change, we understand how your customers actually behave.
Prioritise
Every opportunity is scored against effort, confidence and commercial impact. We work on what moves revenue first, not what's easiest to ship.
Experiment
Hypotheses are tested properly — statistically sound A/B and multivariate tests, run for long enough to trust the result.
Scale
Winning tests are rolled out fully and documented. Losing tests are just as valuable — they rule things out and sharpen the next hypothesis.
Results
Measured in revenue, not impressions.
Illustrative outcomes from recent engagements. Every figure is tied to a controlled experiment, not a projection.
+38%
Conversion Rate
Menswear, DTC
+24%
Revenue Per Visitor
Beauty & skincare
+17%
Average Order Value
Home & lifestyle
-29%
Cart Abandonment
Footwear, DTC
What clients say
“Worth Hills didn't turn up with a checklist of best practice. They spent the first fortnight understanding why our customers were hesitating, and every test since has been built on that.”
Head of Ecommerce · Augussto
Common questions
Before you book a call.
Most brands spend heavily to bring visitors to their site, then lose the majority of them before checkout. CRO addresses that second half of the problem — improving what happens once someone arrives, so existing traffic and ad spend work harder without needing to grow either.
Get started
Your next customer is already visiting your website.
Let’s make sure they don’t leave without buying.